Website Design & UX

captivate viewers

Project Description

I have managed and designed the Captivate sites since 2014. The platform we chose was WordPress so we could expand the usability of the site for other internal team members to manage.

Organic SEM/SEO: SEO Yoast Premier, SEMrush
Site Speed Test:, Google Analytics
Lead Gen & Conversion Tracking: Google Ads Conversions, Zapier, Calendly
Retargeting Leads: Facebook Retargetting

Project Details

  • Client: Captivate
  • Designed: Strategized design layout and UX for all mobile devices.
  • Tracked: Site Speed, High Volume Keywords (long, short-tail), Meta Description, Google Position Ranking, Image Alt Tags, Content Tone, Readability, Clear CTAs, Inbound Leads, and User Behavior Flow.
  • Recommended: Changes to Google Ads strategies based on data from SEMrush and Google Analytics.
  • Goals: Increase website traffic by 10% month-to-month and meet weekly inbound lead goals.
  • ROI: The website has made over $500,000 in revenue since 2014.
  • Core Values: The design, imagery, and tone of the site reflect the core values of Captivate.