Small Business Spotlight is an editorial feature that runs on Captivate’s office and residential network each year. The goal is to support and showcase small businesses around the US. This year, we highlighted their “pandemic pivot” and the creative solutions they used to get through 2020/2021.
To increase awareness, I designed and optimized the landing page. I designed social media posts and Instagram story templates the editorial team could customize as submissions came in. I also created and directed the on-screen design that ran throughout the nation.
There were and still are many businesses struggling to get back on their feet. I felt honored and grateful to have a hand in giving struggling businesses brand awareness on our network to drum up business for them.