The creative above was designed to push Captivate’s regular branding to the next level. Rather than showing someone looking up at a Captivate screen in a residential building, we want to showcase how our screens impact our audience and or drive them to take action on a daily basis. We also wanted to highlight the type of influential buildings our screens are in without having to take up space to explain it.
The goal was to evoke emotion.
Perhaps a sense of curiosity? Why are these residents so happy? Who is Captivate? How do I get into that yoga class? More importantly, where is that rooftop? And as a property manager, if these screens can help me retain tenants, where do I sign up?