Project Description
American Express was interested in running on Captivate’s screen. The company was looking for executions and mockups that would help them visualize what their brand could look like on our network.
After understanding their needs and generating several ideas with my team, I came up with a full-screen design solution that fit everything they were looking for.
The mock was a hit and the American Express team chose my layout and strategic idea to run on the screens in 25 major markets and for several weeks around the US.